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Not known because not looked for but heard, half-heard, in the stillness

between two waves of the sea.

Quick now, here, now, always--

a condition of complete simplicity

(costing not less than everything).

T.S. Eliot.

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Who are we?

NOW (No Other Way) CIC is a UK-registered Community Interest Company (CIC), limited by shares, committed to addressing the unfolding global metacrisis; the interconnected ecological, economic, social, political, and psychological breakdown.

We address not only the symptoms but the shared root causes driving these crises. Our approach combines radical philanthropy, disruptive innovation, and integral development to create meaningful, practical, systemic change.

We operate at the intersection of regenerative enterprise, systems innovation, and community benefit, with the purpose of creating long-term value for society and the environment.

We bring together business, ecology, and human wellbeing to help build an ecovisionary society where people and planet come before exploitation and profit.
As a CIC we reinvest the vast majority of our surplus, with any dividends being capped at 35%.

Why are we doing this?

Life on Earth is facing an unprecedented breakdown rooted in systemic extraction and short-terism, what J. Rowson calls “the exhaustion of modernity.” We see its consequences everywhere: accelerating climate chaos,  severe widespread  toxic pollution levels, mass species extinction,  widening inequality and deteriorating mental and physical health. Since 2000, humanity has emitted around 50% of all historical fossil fuel emissions, driving a 130% increase in global GDP while the wealthiest 1% gained more wealth than 95% of the world’s population combined. We are on track for $600 trillion in climate damage, more than all the global wealth today. This trajectory is unsustainable. To act unsustainably (killing off future livelihood) is irrational and not to act philanthropically (to do bad or cause harm) is immoral.

 

Everything is connected. Our wellbeing is bound to the wellbeing of others and our home planet Earth itself. Yet unfettered, predatory competition has severed this fundamental connection and distorted how we live, work, and relate to one another. Whether sooner by conscious choice, or later through crisis and collapse, we will have to change how we live. We must reimagine what it means to be human because our feet are being put to the flames of a fire we have started. As S. Lenier reminds us:

 

We must aspire to an economy that doesn’t just take from the planet but gives back, creating a world where innovation, sustainability and equity are woven into the fabric of society.

 

We must act now.

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NOW movement

Our research and development think tank challenges taken-for-granted assumptions and opens up new ways of seeing and acting. We apply critical theory and action research along with an array of other techniques and theories to:

  • question entrenched narratives

  • cultivate inquiring, reflective and forward thinking minds

  • generate practical knowledge for real-world change

  • re-imagine sustainable ecological relationships with our home planet Earth.

This is a movement for those who want to create ecovisionary futures.

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NOW Portal 

A learning and insight platform for professionals, creators, leaders, and change architects navigating the complexity of the 21st century through personal and organisational development. We curate trusted resources; videos, papers, books, and podcasts across seven core areas:

  1. ecology first

  2. being human

  3. quantum connection

  4. context and perspective

  5. personal narrative & mastery

  6. economics & business

  7. ecovisionary leadership

to provoke, challenge and deepen understanding.

 

Our value is simple: we sift, condense, interpret, and accredit understanding, saving you the time and noise of doing it alone. Initially we are delivering content via nootherway.substack.com and look forward to welcoming you there.

NOW Enterprises

Your choices shape the world. Now we shape the system. A Vision for the Next Economy.

We stand at the threshold of a historic shift. The extractive, growth-at-any-cost model that powered the last century is collapsing under its own weight, ecologically, morally, and economically. The future belongs to enterprises that regenerate the Earth, restore human dignity, and align profit with purpose.

 

NOW Enterprises exists to accelerate that transition. We are building a portfolio of next-generation enterprises: ethical, ecological and technologically progressive designed to catalyse systemic change across the real economy based on: Ecological Regeneration, products and services that heal rather than harm; circular, localised, nature-aligned. Technology in Service of Life, innovation that enhances human potential and planetary wellbeing not just margins or market share. Ethical Accountability, transparent, fair, humane practices from raw material to end user; dignity embedded in every step. Regenerative Economics, business models that circulate wealth, strengthen communities, and create durable, distributed value.

 

Every purchase is a signal. Every signal shapes a market. Every market determines the future.

 

NOW Enterprises connects conscious consumers with transformational businesses creating feedback loops where values drive demand, demand scales impact, and impact reshapes entire industries.

This is where culture change meets capital reallocation. The defining question of our time is:

Will you be part of the cure, or part of the disease?

 

We’re starting with four sectors where individual choices compound into systemic change: Coffee Shops, Clothing, Housing and Education. But our vision is far broader: every sector of the global economy is open for redesign, every supply chain can be made ethical, every product can be made regenerative, every business model can be aligned with life.

 

NOW Enterprises is building a scalable ecosystem of ventures that prove this future is not only possible, but profitable. Investing in a Regenerative Future we’re creating the marketplace for the next economy one where capital, creativity, and conscience move together.

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All Hands In

Investing in our future

Investment in NOW may take the form of financial capital, time, skills, or strategic collaboration. We welcome mission-aligned investors who share our long-term perspective and commitment to regenerative outcomes and seek to make an impact and create value across multiple dimensions:

  • Ecological: regeneration, circularity, reduced harm

  • Social: fair work, community resilience, wellbeing

  • Economic: resilient business models and distributed value creation

 

Our focus is on building enterprises that are commercially viable while delivering measurable social and environmental benefit. NOW intends to apply for eligibility under the Enterprise Investment Scheme (EIS). If approved, UK-based investors may be eligible for: 30% income tax relief, subject to individual circumstances and capital gains tax exemption on disposal of shares, subject to prevailing legislation

 

This summary does not constitute an offer or invitation to invest. Any investment opportunity will be provided through appropriate documentation and subject to full due diligence.

Please stand with us

Brainstorming
Meeting Room Business
Group Calls

Commercial / Investment Partners Delivering

Members

Enabling

Customer

Value

We are merging business, community, and ecology to create an

ecovisionery and equitable society and expect to launch progressively throughout 2026/2027.

 

In the meantime please read our book; NOW Who Cares Wins (No Other Way)

available at www.Amazon.com.

​​​You can register your interest in becoming a member, commercial / Investor partner, customer or all three at contact@www.nootherway.co.uk or complete the form below. We look forward to hearing from you.

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